Senator Young & Rep. Emmer: The GOP Fundraising Myth and the Change in 2020

There once was a myth that Republicans couldn't raise money online. Everyone from candidates to operatives to the media bought into it...

WinRed Op-Ed

Senator Young & Rep. Emmer: The GOP Fundraising Myth and the Change in 2020  Read on our site here. There once was a myth that Republicans couldn't raise money online. Everyone from candidates to operatives to the media bought into it - mostly because it was easier than fixing the actual problem and, frankly, ActBlue appeared too dominant. That's all changed now. Our two committees, in charge of electing Republicans to the House and Senate, have radically transformed themselves the last few cycles and proven massive sums can be raised online. It took years of consistent investment, steady digital expertise and strong leadership. The NRSC and the NRCC will both easily raise more online in a single month this Fall than we did in entire years previously. In fact, the digital operation of both our committees will pay for the majority of all expenses this year. This was inconceivable until recently. Our success online is now translating to success online for our candidates - thanks to WinRed, which celebrated its first birthday recently. In just 12 months our committees have been able to conduit over $25M to the top races we need to both grow the majority in the Senate and win back the House from Nancy Pelosi. There's a double impact to this money we've sent to our key races. Online fundraising doesn't just boost revenue, but it makes every part of a campaign better. You gain valuable data about who you need to communicate with, all donors are voters and it makes a campaign focus on people first. Those are big positives that come from building an online donation machine - a machine our committees can help pour rocket fuel into every day via WinRed. WinRed's compliance architecture makes it easy to conduit this money. But their marketing features and pace of innovation is what already separates them from ActBlue - and we believe will allow us to further separate from our Democrat peers in the months and years to come. For instance, of the $450 million WinRed raised in their first 12 months, $33 million of that total came from a single feature that ActBlue doesn't even have: Upsells. Upsells allow us to show a donor who just contributed a new ask - buy a hat, become a recurring donor, donate to a key race - even opt-in to become a volunteer. As legendary hockey coach Scotty Bowman said "I found out that if you are going to win games, you had better be ready to adapt." It appears this is where ActBlue is coming up short. While WinRed has Upsells, a brand new money bomb option, zero-touch merchandise fulfillment and a tech team that can quickly turn around what our Digital Departments dream up, ActBlue suddenly appears...slow and behind the times. Establishing a centralized donation platform for the GOP was the only answer to taking on ActBlue and we're proud to stand with the RNC and President Trump in backing this effort. ActBlue has a 15 year head start on us, so there's plenty of ground to cover. But we aim to close the gap fast. And WinRed is helping us do that. Senator Todd Young (R-IN), Chairman of the National Republican Senatorial Committee and Congressman Tom Emmer (MN-06), Chairman of the National Republican Congressional Committee Read the story on our site here.

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Updated invitation: Defend Freedom Lobby Richmond @ Mon Jan 13, 2020 8am - 6pm (EST) (virginia@peninsulateaparty.org)

This event has been changed. Defend Freedom Lobby Richmond When Mon Jan 13, 2020 8am – 6pm Eastern Time - New York Where 900 E Main St, Richmond, VA 23219, USA (map) Calendar virginia@peninsulateaparty.org Who • patriots@ofva.us - organizer • alexanderofyork@gmail.com - creator • Admin PeninsulaTeaParty.org • virginia@peninsulateaparty.org more details » Changed: Defend Freedom – Join Us in Richmond January 13th Gun bans, gun rationing, confiscation – it's all on the table when the new bought and paid for majority of the Virginia General Assembly fast tracks their anti-gun agenda in January. They will gladly cast your right of self-defense aside as they try to check off every gun control scheme on Michael Bloomberg's wish-list. This fight begins on January 13th during the first hearing of the Senate Courts of Justice Committee, and we must hold tyranny in check.  While it is important for Virginia gun owners to make their voices heard at all times, it is critical on this first day.   The pace of this session will be like none we have seen in recent history.  Waiting even one week to visit the Capitol, whether on your own or at an organized event will be too late.  It is time to stand with your fellow NRA members and urge the committee to block the Bloomberg – Northam gun ban. Together, we will defend our freedom. January 13, 2020, starting 8AM Virginia State Capitol- Pocahontas Building 900 East Main Street Richmond, VA 23218 NRA staff will be on site with giveaways, including an emergency airdrop from Magpul.   Be on the lookout for postcards and emails with legislative updates and upcoming townhall events to defend and fight for our rights. We trust that when called upon, NRA Members will show Bloomberg and Northam why we are the most formidable political force in history. Stay Tuned – Get Active – Let's Stand and Fight! More  info: https://www.nraila.org/campaigns/2019/virginia/va-gun-ban/   RSVP- https://www.nrailafrontlines.com/defend_freedom_join_us_in_richmond_january_13th WHEN January 13, 2020 at 8am - 6pm WHERE Virginia State Capitol 1000 Bank St Richmond, VA 23219 United States Google map and directions CONTACT Lexy Higgins · Lexy@nrailafrontlines.com · (703) 267-1183 Going (virginia@peninsulateaparty.org)?   Yes - Maybe - No    more options »

Invitation from Google Calendar You are receiving this courtesy email at the account virginia@peninsulateaparty.org because you are an attendee of this event. To stop receiving future updates for this event, decline this event. Alternatively you can sign up for a Google account at https://www.google.com/calendar/ and control your notification settings for your entire calendar. Forwarding this invitation could allow any recipient to send a response to the organizer and be added to the guest list, or invite others regardless of their own invitation status, or to modify your RSVP. Learn More.

Updated invitation: Defend Freedom Lobby Richmond @ Mon Jan 13, 2020 8am - 6pm (EST) (virginia@peninsulateaparty.org)

This event has been changed. Defend Freedom Lobby Richmond When Mon Jan 13, 2020 8am – 6pm Eastern Time - New York Where Changed: 900 E Main St, Richmond, VA 23219, USA (map) Calendar virginia@peninsulateaparty.org Who • patriots@ofva.us - organizer • alexanderofyork@gmail.com - creator • Admin PeninsulaTeaParty.org • virginia@peninsulateaparty.org more details » Defend Freedom – Join Us in Richmond January 13th Gun bans, gun rationing, confiscation – it's all on the table when the new bought and paid for majority of the Virginia General Assembly fast tracks their anti-gun agenda in January. They will gladly cast your right of self-defense aside as they try to check off every gun control scheme on Michael Bloomberg's wish-list. This fight begins on January 13th during the first hearing of the Senate Courts of Justice Committee, and we must hold tyranny in check.  While it is important for Virginia gun owners to make their voices heard at all times, it is critical on this first day.   The pace of this session will be like none we have seen in recent history.  Waiting even one week to visit the Capitol, whether on your own or at an organized event will be too late.  It is time to stand with your fellow NRA members and urge the committee to block the Bloomberg – Northam gun ban. Together, we will defend our freedom. January 13, 2020, starting 8AM Virginia State Capitol- Pocahontas Building 900 East Main Street Richmond, VA 23218 NRA staff will be on site with giveaways, including an emergency airdrop from Magpul.   Be on the lookout for postcards and emails with legislative updates and upcoming townhall events to defend and fight for our rights. We trust that when called upon, NRA Members will show Bloomberg and Northam why we are the most formidable political force in history. Stay Tuned – Get Active – Let's Stand and Fight! RSVP- https://www.nrailafrontlines.com/defend_freedom_join_us_in_richmond_january_13th WHEN January 13, 2020 at 8am - 6pm WHERE Virginia State Capitol 1000 Bank St Richmond, VA 23219 United States Google map and directions CONTACT Lexy Higgins · Lexy@nrailafrontlines.com · (703) 267-1183 Going (virginia@peninsulateaparty.org)?   Yes - Maybe - No    more options »

Invitation from Google Calendar You are receiving this courtesy email at the account virginia@peninsulateaparty.org because you are an attendee of this event. To stop receiving future updates for this event, decline this event. Alternatively you can sign up for a Google account at https://www.google.com/calendar/ and control your notification settings for your entire calendar. Forwarding this invitation could allow any recipient to send a response to the organizer and be added to the guest list, or invite others regardless of their own invitation status, or to modify your RSVP. Learn More.

I'm outside

Friend,   Do your donors feel like they're part of your fundraising progress or is your donation flow leaving them on the outside? Is your team accurately tracking the real-time progress of your marketing campaigns?   Revv's new feature-set does initiatives, goals, and thermometers the way power fundraisers have always dreamed out. Here's how:     1. You set both internal and external goal levels. External goals can automatically bump up higher if they are reached.  Internal goals show your team how they are doing with fundraising or lead generation.   External goal levels show your donors how your fundraising campaigns or petition drives are going - and when multiple external goals are set it will automatically show a higher goal level if one is reached. You can even boost the amount raised to account for offline fundraising.      2. You can set goals for fundraising, petition signers, merchandise sales, total revenue, event signups and more!   3. POWER USER FEATURE: You define goal initiatives by UTM tags, pages, or globally to match your marketing campaigns.   Your various goals will only display on pages you set or the exact combination of UTM tags you define. This is extremely powerful as you build out marketing campaigns targeting different groups of donors with tailored asks and matching goals.     4. HIGH IMPACT: You can set goals for a donor individually.  You can set a goal for each donor specifically that overrides the page's goal by using URL parameters. When the donor sees that they met or exceeded their personal goal they get a visual indicator! This is a much more advanced version of the "your suggested donation." Have questions, feature requests, or want to try out some of these new features? Get in touch: hello@revv.co Jordan & Team Revv     PS. Did you see these 5 ways to boost fundraising conversions?          Click here to unsubscribe.

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Friend,   I thought you'd be interested in knowing about these 10 new ways organizations are raising more money this cycle! Check out this list of must-have new and innovative features that are showing huge lift in donation amounts and conversions.      1. Apple Pay & Google Wallet Donations   Lightspeed donations! You need to be accepting the easiest form of payments for each device! Eliminating the credit card fields for users: Apple Pay for iOS, Google Wallet for Android, and browser request for Safari, Chrome etc. makes your conversion rate increase dramatically - especially on mobile!   2. Donor Covers Your Donation Fees   Chances are your donors would be more than happy to cover minimal transaction fees to ensure 100% of their gift makes it to your cause. This is a win-win for you and your donor, who now knows that their donation will have the maximum impact for your cause. Organizations have seen up to 80% of donors electing to cover transaction fees when presented with the option.   3. Stores & On-Demand Merchandise   Merchandise is proving to be a MAJOR donation and lead generation booster. Pointing your donors to a storefront with branded merchandise is probably something you want - but it's too complicated to setup and manage.   Revv offers a no-risk on demand solution with no upfront investment and a free storefront. Revv manages all fulfillment and customer service.   Learn more here.   4. Petitions Forms & Surveys Chances are you are using petitions at the top of your funnel. Creating custom petitions, forms, and surveys has never been easier. Revv account holders can sign petitions with one-click and we've included a feature that automatically pre-fills user information on redirects to donation pages - increasing conversions.   5. Countdowns & Shotclocks   Urgency works! Make sure your donors know that time is running out for a specific deadline. Shotclocks start counting down when the donor arrives on your donation page or upsell. Use this to reward the donor with a free hat, sticker, or name on a specific donor roll if they take action quickly.       6. SMS Reply To Donate using P2P!   Peer to Peer Text Messaging is the breakout new star of political campaigns and direct response marketing. 90% of recipients open text messages within 5 minutes! Donors can now reply to Opn Sesame's P2P text messages and donate seamlessly. Revv has the most advanced Text to Donate and validates the donor using their secure account without any effort!   Learn More about Revv & Opn Sesame!         7. Advanced Upsells You already know how effective upsells can be but we've made them even more impactful! Create a more focused and in-your-face user experience through use of a GIF or image. These are just some of Revv's effective upsells: Double Your Donation Become a Recurring Member Purchase Merchandise Give An Additional Amount Opt- In To SMS / Texting List See Content Become a Member    8. Matching Multipliers Generate urgency and donor-buy in with Matching Multiplier functionality. Use in conjunction with a matching donation campaign to show your supporters the real impact of their gift! Total Impact value updates automatically as donors choose a donation amount! Choose a match up to 10x!      9. Conduit & Slate Donations You can raise money for a slate of candidates on Revv. Donors can select the total amount to be distributed and also customize the amount they give to each. Your organization can also set the default split percent for each candidate.    10. Memberships Groups with defined membership levels are building their recurring donor programs at a much higher rate. Revv offers the ability to set membership levels, automatically send them merchandise, and upsell to a higher membership level seamlessly.   Have questions or want to try out some of these new features? Get in touch: hello@revv.co Carl & Team Revv         Click here to unsubscribe.